Special Issue “Current Issues in Behavior Analysis and Consumer Psychology”

This Special Issue in the journal Sustainability argues for the importance of consumer behavior analysis, particularly the effects of different settings and contingencies in modifying consumer behavior. It is essential to ensure the development of objective behavioral marketing that focuses on real-time activities for better understanding of consumer behavior. This Special Issue thus aims to expand our understanding of consumer behavior analysis by presenting an array of empirical work currently underway which illustrates novel methodologies for the investigation of consumer behavior analysis and its applications in marketing. Deadline for manuscript submissions: 1 December 2021.