Behavioral economics

Behavioral economics blend insights of psychology and economics to better understand economic choices. The field of behavioral economics has increased the explanatory power of economics (and other related research fields) by providing it with more realistic psychological foundations. As such, knowledges from behavioral economics and persuasive technologies can be used to arrange environments that nudge people toward better choices.

Selected Publications:

Sigurdsson, V., & Fagerstrøm, A. (2020). An Introduction to the Special Section on “Health, Technology, & Behavior Science”. Perspectives on Behavior Science, 1-5. http://10.1007/s40614-020-00267-7

Øverby Markussen, I. M., Fagerstrøm, A., & Sydnes, L. (2018, January). Situational Factors Influencing Customers´ Credit Use Online: A Behavioral Economic Approach. In Proceedings of the 51st Hawaii International Conference on System Sciences. DOI:

Mobekk, H., Fagerstrøm, A., & Hantula, D. A. (2018). The Influence of Probability Discounting on Escalation in Information Technology Projects. International Journal of Information Technology Project Management (IJITPM), 9(1), 23-39. DOI: 10.4018/IJITPM.2018010102

Fagerstrøm, A., Ghinea, G., & Sydnes, L. (2016). Understanding the Impact of Online Reviews on Customer Choice: A Probability Discounting Approach. Psychology & Marketing, 33(2), 125-134. DOI:

Fagerstrøm, A., Ghinea, G., & Sydnes, L. (2015). How Does Probability Impact Consumers’ Choice? The Case of Online Reviews. Managerial and Decision Economics. DOI:

Mobekk, H. & Fagerstrøm, A. (2015). Escalation in Information Technology Projects: A Discounting Theory Perspective. International Journal of Information Technology Project Management, 6(4), 1-19. DOI: 10.4018/IJITPM.2015100101

Fagerstrøm, A., Foxall, G. R., & Arntzen, E. (2010). Implications of Motivating Operations for the Functional Analysis of Consumer Choice. Journal of Organizational Behavior Management, 30, 110-126.