Digital business

Digital business is the use of digital technologies to transform business models, products and/or operations. The aim of this research project is to understand, predict and influence how to create new value in business models and customer experiences. The project includes both digital-only brands and organizations that are transforming their business by the use of digital technologies.

Selected Publications:

Fagerstrøm, A., Eriksson, N., & Sigurdsson, V. (2020). Investigating the impact of Internet of Things services from a smartphone app on grocery shopping. Journal of Retailing and Consumer Services, 52, 101927.

Bjelland, E., & Haddara, M. (2018). Evolution of ERP Systems in the Cloud: A Study on System Updates. Systems, 6(2), 22. DOI:

Eriksson, N., & Fagerstrøm, A. (2017). The Relative Impact Of Wi-Fi Service On Young Consumers’ Hotel Booking Online. Journal of Hospitality & Tourism Research, 1096348017696844. DOI:

Haddara, M., Fagerstrøm, A. & Mæland, B. (2015). IT officers’ Motivations and Concerns for Cloud ERP Adoptions. Journal of Enterprise Resource Planning Studies. DOI: 10.5171/2015.521212