Digital Marketing

Digital marketing has revolutionised the global business landscape, reinvigorating marketing processes and creating an exciting, fast-paced and competitive marketing environment. Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. In this process, the leading role is assigned to information systems.

Selected Publications:

Eriksson, N., Fagerstrøm, A., Khamtanet, S., & Jitkuekul, P. (2021). Price consciousness as basis for Thai and Finnish young adults’ mobile shopping in retail stores. Procedia Computer Science, 181, 628-633. doi:

Pawar, S., Fagerstrøm, A., & Sigurdsson, V. (2020). An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks. Sustainability, 12(22), 9477.

Folwarczny, M., Pawar, S., Sigurdsson, V., & Fagerstrøm, A. (2019). Using neuro-IS/consumer neuroscience tools to study healthy food choices: a review. Procedia Computer Science, 164, 532-537.

Fagerstrøm, A., Richartz, P., Pawar, S., Larsen, N. M., Sigurdsson, V., & Eriksson, N. (2019). The relative importance of healthy food labels when shopping for groceries online. Procedia Computer Science, 164, 538-545.

Haddara, M, Hsieh, J, Fagerstrøm, A, Eriksson, N. & Sigurdsson, V. (2019). Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry. Managerial and Decision Economics. 10.1002/mde.308

Fagerstrøm, A., Bendheim, L. M., Sigurdsson, V., Foxall, G. R., & Pawar, S. (2019). The marketing firm and co-creation: The case of co-creation by LEGO. Managerial and Decision Economics, 0(0). doi:10.1002/mde.3077

Fagerstrøm, A., Bendheim, L. M., Sigurdsson, V., Pawar, S., & Foxall, G. R. (2019). The marketing firm and co-creation: An empirical study of marketer and customer’s co-creation process. Managerial and Decision Economics, 0(0). doi:10.1002/mde.3076

Pawar, S., Fagerstrøm, A., Dimunde, A. & Sigurdsson, V. (2019). Examining the Relative Impact of Professional Profile Images and Facial Expressions in Small Business-to-Business Marketing Online. Interacting with Computers. DOI:10.1093/iwc/iwz005

Tengstedt, M. Å., Fagerstrøm, A., & Mobekk, H. (2018). Health interventions and validity on social media: A literature review. Procedia computer science, 138, 169-176.

Sigurdsson, V., Menon, R. G. V., & Fagerstrøm, A. (2017). Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis, The Behavior Analyst, 40(2). 373-391, http://10.1007/s40614-017-0114-9