Human-Computer Interaction

Technological development offers new possibilities to make people’s daily lives more healthy, safe, understandable, independent, fun and comfortable. For these technologies to be successful, people will need to be able to use them properly. The Human-Computer Interaction research project concerned with topics that require a profound understanding of both the human and technological aspects. Focusing on persuasive technology and behavioral science we aim to demonstrate differences!

Selected Publications:

Pawar, S., Fagerstrøm, A., & Sigurdsson, V. (2020). An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks. Sustainability, 12(22), 9477.

Pawar, S., Fagerstrøm, A., Dimunde, A. & Sigurdsson, V. (2019). Examining the Relative Impact of Professional Profile Images and Facial Expressions in Small Business-to-Business Marketing Online. Interacting with Computers. DOI:http://10.1093/iwc/iwz005

Fagerstrøm, A., Pawar, S., Arar, M., & Sigurðsson, V. (2018). On the relative impact of male and female sellers’ profile image and its facial expressions upon peer users’ behavior on AirbnbTM. Procedia computer science, 138, 454-461.

Fagerstrøm, A., Pawar, S., Sigurdsson, V., Foxall, G. R., & Yani-de-Soriano, M. (2017). That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller’s facial expressions upon buying behavior on Airbnb™. Computers in Human Behavior, 72, 123-131. DOI: 10.1016/j.chb.2017.02.029

Sørum, H. (2017, July). Design of Digital Products in the Future: A Study of Interaction Design Students and Their Perceptions on Design Issues. In International Conference of Design, User Experience, and Usability (pp. 740-754). Springer, Cham. DOI:

Sørum, H., & Fagerstrøm, A. (2015, August). How to Evaluate Investments in Website Quality Within eGovernment? Exploring the Webmaster’s Perception of Benefits. In International Conference on Human-Computer Interaction (pp. 102-111). Springer, Cham. DOI:

Fagerstrøm, A., Arntzen, E., & Foxall, G. R. (2011). A Study of Preferences in a Simulated Online Shopping Experiment. Service Industries Journal, 31, 1-13.

Fagerstrøm, A. (2010). The Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint Analysis of the Impact of Antecedent Stimuli at the Point of Online Purchase. Journal of Organizational Behavior Management, 30, 119-220.